Branding YOU!
Branding is important because not only is it what makes a memorable impression but also branding allows your future employers and/or clients know what to expect from you. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.
Branding YOU! Executive Coaching Intensive is the premier professional branding service that specializes in crafting impactful resumes, optimizing LinkedIn profiles, and developing professional brand strategies for LEADERS looking to advance their careers. Our team of experienced branding experts works closely with each client to create a customized and compelling brand identity that accurately reflects their skills, experience, and career goals.
In Branding YOU! Executive Coaching Intensive, we understand the importance of a strong professional brand in today’s competitive, global market. We take the time to understand our clients’ unique strengths and achievements, and leverage our expertise in branding and marketing to enhance their professional image. From crafting polished resumes that showcase their STAR accomplishments to optimizing their LinkedIn profiles to attract recruiters and opportunities, we are dedicated to helping our clients stand out and succeed in their career journey.
3 Keys to Building Your Leadership Brand
Interview Prep Strategy
Prepare for an interview by answering behavioral interview questions in a structured way for Executive and Senior Leadership Career Roles.
LinkedIn Profile
Design to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.
Branding You!
Draft and build a reputation as an exceptional LEADER with a distinct set of talents and skills that are uniquely geared for organizational success and profitability.
Interview Strategy
Job interviews are nerve wreaking on both sides. The best way to calm those nerves for yourself is to go to interviews well-prepared. In your one-on-one coaching sessions, you’ll learn techniques for behavioral interview questions through the:
- Research the company and those you’ll be meeting before the interviews.
- Craft stories relevant to your target position that demonstrate your value.
- Respond to behavioral interview questions like tell me about a time you.
- Develop a response to Tell me about yourself that highlights relevant achievements.
- Prepare questions for the end of the interview and know what to avoid.
- End the interview knowing the next steps, when to follow up, etc.
- Custom Action Plan
- BONUS: Resume Review
LinkedIn Strategy
Your LinkedIn profile serves as your professional website on social media. Make sure it’s optimized to get the attention of future employers and/or clients and make connections. Here’s our LinkedIn profile checklist for your one-on-one coaching sessions:
- Headline: Clearly outline what you provide for employer or clients.
- Cover photo and Color Scheme: Connect to your brand and includes additional offerings and messages.
- Headshot: You look good, you feel good.
- Keywords: Incorporate keywords on throughout your profile
- About me: Share more details about what makes you tick, your business offerings, and how you can help a potential client.
- Work history: List out your work accomplishments with specific outcomes and impacts.
- Recommendations: Get your network and past clients to endorse your skills and work.
- Featured content: Showcase your best work with this “mini portfolio.”
- Awards & certifications (education): It’s okay to brag.
- Linkedin Groups: Take advantage of networking opportunities.
- Custom URL: Give your LinkedIn profile an extra brand boost by creating a custom URL.
Branding YOU! Strategy
When you market yourself an exceptional LEADER regardless as to where you are in your career, it’s important to keep in mind that Marketing YOURSELF is essential in order to achieve success. The Branding YOU! one-on-one coaching sessions will include:
- Identify the 4 Steps to Creating Your Leadership / Career Brand
- Avoid Branding Mistakes
- How to Market Yourself
- 3-Point Marketing Message
- Thought Leadership Development Tools
- Custom Executive Networking Action Plan
Success Stories
Our happy customers have a lot to say about our services!
I was struggling with branding and marketing myself as well as my expertise. During the training, I discovered my main leadership talents and skills, essentially my worth. The Develop Your Brand: Discover Your Leadership Style Workshop has made a difference in my leadership role because I now have confidence in my abilities and leadership role. As a facilitator, Ms. Henderson helped me to ‘define me’.
President, Staff Senate
jackson state university“In a consulting role, Karlyn takes direct responsibility to clarify issues and assumes responsibility to solve problems by offering solutions and alternative options.”
Fountain Innovation Manager
The coca-cola company“Ms. Henderson is very professional and was a great asset to our organization. She was able to quickly learn the team’s dynamics, workflows and objectives. Karlyn interviewed each team member and created procedures which allowed the team to complete our [medical software] releases on schedule. She was a major contributor to improving the team’s interactions and efficiency.”
Director, R&D
Elektra, Inc.Enroll Now in Branding YOU!
With our proven track record of success and commitment to excellence, Branding YOU! Executive Coaching Intensive is the go-to coaching intensive for LEADERS seeking to elevate their professional brand and make a lasting impression in the global marketplace. Let us help you unlock your full potential and achieve your branding goals. Elevate your brand with Branding YOU!.
The Branding YOU! Executive Coaching Intensive includes:
8 Weeks of One-on-One Coaching ($8,000 value)
- Access to all coaching sessions are captured in a Mp3 for the Leader to review
Interview Prep Strategy & Action Plan ($3,500 value)
- How To Prepare for an Interview for Executive and Senior Leadership Career Roles
- BONUS: Resume Review
LinkedIn Profile Strategy & Action Plan ($3,500 value)
- Summarize your professional experiences to your connections, as well as current and future employers
Branding YOU! Strategy & Action Plan ($5,500 value)
- Forge a Lasting Impression Through Executive Leadership Branding
Branding YOU! Workbook ($597 value)
- Capture your notes in your workbook to capitalize on each coaching session.
Journal ($97 value)
- Journal your thoughts to watch your personal journey from now to then.
Online Coaching Platform ($1,200 value)
- Utilizing a digital platform for a virtual classroom experience and to enhance your online learning
Total Value for Branding YOU!: $18,000+
Your Investment for Branding YOU!: $8,500
Got Questions?
What is Branding YOU! Executive Coaching Intensive all about?
Branding YOU! Executive Coaching Intensive is the premier professional branding service that specializes in crafting impactful STAR resumes, optimizing LinkedIn profiles, and developing professional brand strategies for LEADERS looking to advance their careers. Our team of experienced branding experts works closely with each client to create a customized and compelling brand identity that accurately reflects their skills, experience, and career goals.
What if I don’t need all of the parts in Branding YOU! Executive Coaching Intensive. Can I purchase each section separately?
No. At this time Branding YOU! Executive Coaching Intensive is a full premier professional branding service that offers all three (3) services to build a full, customized Leadership brand. Building a lasting, professional brand is hard, thus, we always recommend including all three sections with our service offering.
However, the Coaching Intensive is customizable. If you want to spend more time on one section versus another, it’s perfectly acceptable. Keep in mind the minimal amount of time spent on each section is one week.
My Branding YOU! Executive Coaching Intensive bonus includes a resume review. Do you offer full resume services?
Yes. However, there is an additional investment for Executive Leaders.
Before you invest in the Brand YOU! Executive Coaching Intensive, be sure to schedule a free 30 minute Business Development session to discuss your resume needs at www.Poimena.com/calendar.
Do you offer payment plans?
No. At this time we do not offer payment plans for the Branding YOU! Executive Coaching Intensive.
However, when you check out, you can chose the Paypal Pay Later Option to have your payment distributed into four (4) separate payments. Learn more at Paypal Pay Later. Click the button below.
What is your cancellation policy?
Cancellation Policy: All sales are final, and no refunds will be granted. No refunds are offered for our coaching programs. Alternatively, before your first session, your coaching program space is transferable, so you may allow a friend or colleague to attend in your place.
Who is the Coach?
As CEO of Poimena Consulting, Karlyn D. Henderson, M.A. is a highly-sought after, powerhouse in guiding Organizational LEADERS towards leadership excellence and profitability.
As the creator of the Leadership Advancement for Women Of Color Initiative and author of the soon coming book: “The POWER Factor for Women In Leadership: The 5 Step Winning Roadmap to Overcome Powerlessness and Build a Life of Unlimited Power, Courage, and Grace” (releases 2025), Karlyn has a special focus and heart on empowering Women in Leadership; equipping them with the mindset, core competencies, tools, and strategies to become courageous and effective leaders who define success on their own terms.
Since 1997, Henderson has coached, mentored, and trained thousands of leadership professionals across various public and private sectors, helping them master the art of leadership and acquire transformative life skills for success.
Karlyn’s expertise has been featured by major and local media outlets. She is a certified Executive & Leadership Coach and Mental Toughness Coach. Miss Henderson earned her Master of Arts Degree from Regent University in Organizational Leadership and a Bachelor of Science Degree from Jackson State University in Computer Science.
As a Chicago native and a die-hard (NFL) Cowboys fan, Karlyn resides in Byram, Mississippi with her family.
I still have questions.
Got Questions about Branding YOU! Executive Coaching Intensive? Schedule a 30-minute complimentary Business Development session at www.Poimena.com/calendar and select the business development option.
